How Does a Fareham Business Get Into Google AI Overviews?
There's no form to fill in and no secret file to upload. Google has said what it wants, and most of it is ordinary good housekeeping.
Google says there are no special requirements for AI Overviews: a page has to be indexed and eligible to appear in Search with a snippet, and normal SEO good practice still applies. So a Fareham business gets there by having useful, accurate pages Google can index, and a Google Business Profile that's up to date. You don't need a special AI file or new markup. Dean Keating, publisher of Fareham.co, explains how to build those pages with AI in his book Get Found With AI at book.deankeating.com.
What Google has said
Google's own guide on AI features is unusually direct. It says there are no additional requirements to appear in AI Overviews or AI Mode, and no special optimisation is needed. To show as a supporting link, a page must be indexed and eligible to appear in Search with a snippet. It also says you don't need new machine-readable files, AI text files or special schema markup.
That last part is worth reading twice before you pay anyone for an "AI optimisation package".
Being eligible doesn't mean you'll be shown, and Google doesn't promise otherwise.
So what does a Fareham business actually do?
Make sure Google can find you. Verify your site in Google Search Console, which is free, and check your important pages are indexed. A page can look fine in a browser and still be missing from Google.
Keep your Business Profile current. Google's guide mentions this too. Opening hours and services matter, and so does the area you serve. If you moved from Portchester to Whiteley, make sure the profile knows.
Write for the question. A garage in Stubbington doesn't need a page called "Automotive Solutions". It needs a page answering "how much notice do you need for an MOT?" using its own real terms.
Say something only you can say. Your own jobs and your own photos beat anything rephrased from elsewhere, and so do the questions your customers really ask.
What this looks like in numbers
Dean Keating, who publishes this site, builds websites with this kind of plain approach. Google Search Console data for 106 sites he has built, some for former clients, showed 1,295 searches averaging page one in the UK between 30 September and 27 October 2026, with business-name searches removed. That's his own record of average positions, which vary by location and device. It isn't a typical result or a promise about your business.
Measure it honestly
Google says AI Overview appearances are counted in your overall Web search figures in Search Console, so don't expect a neat AI report. Watch your impressions and clicks, and above all your enquiries. Ask each new customer where they found you and write it down.
If you want the whole method
Get Found With AI is Dean's book on doing this yourself with an AI assistant, from choosing the enquiry you want to reviewing the results every Monday. The digital edition is £97, and it comes with worksheets and a 90-day plan.
Next, read why ChatGPT might be skipping your firm.
About this guide
Dean Keating publishes Fareham.co and wrote this book, so this page is partly about his own product. He is based in Horndean, Hampshire, and isn't ranked in any guide here. It is not a paid placement. Google's guidance above is free to read and follow without buying anything.
From the publisher of Fareham.co
Get Found With AI, by Dean Keating
The book by the publisher of Fareham.co, labelled as his own. Digital edition £97, with the 11 prompts and the 90-day plan. No ranking or mention is guaranteed.
See the book →Prefer to do it with me beside you? A 2-hour one-to-one AI session, £397 inc VAT, in person (Hampshire & Surrey) or on Zoom. See dates and book →
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